ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
The objective of LTV (lifetime value) is to know how much each customer of the company is worth. With this data, you will be able to evaluate which retention and acquisition strate…
Ler artigo
Fidelização e retenção
Cashback programs are increasingly popular in the market. Currently, it's a differentiator. However, the possibility of becoming a basic benefit is substantial.Therefore, investing…
Ler artigo
Fidelização e retenção
The digital loyalty card aims to reward customers who make frequent purchases. This strategy is mainly used in the food sector.With it, customers receive points each time they buy,…
Ler artigo
Fidelização e retenção
Having a loyalty program in your pharmacy is excellent for attracting and retaining customers! Because people who go to the pharmacy usually do so frequently.Thus, when they discov…
Ler artigo
Fidelização e retenção
How many times have you lost customers and felt frustrated about it? I bet many! We don't always manage to meet other people's expectations, and that's normal. What's not normal is…
Ler artigo
Fidelização e retenção
Now, pension plans can offer much more to their customers! More than a future guarantee, customers can access short-term benefits.There are no limits to creativity, especially when…
Ler artigo
Fidelização e retenção
Every gas station has its loyal customers. However, customers are even more satisfied when the station manages to offer more than just gasoline!A loyalty program can transform the …
Ler artigo
Fidelização e retenção
The biggest challenge for small businesses today is finding a loyalty program that is financially accessible. Moreover, it needs to be attractive to customers and easy to apply.Fir…
Ler artigo
Fidelização e retenção
Restaurants can benefit from a loyalty program with simplicity. Large food companies already make use of coupons and incorporate their identity into the program.Nowadays, most peop…
Ler artigo
Fidelização e retenção
The biggest challenge for companies is convincing the audience of the value their business will have for them. Because merely showcasing benefits and utilities is not enough to win…
Ler artigo
Fidelização e retenção
Barbershops receive most of their profits from loyal customers. So much so that some customers bring their children and then their grandchildren, making the place a part of family …
Ler artigo
Fidelização e retenção
Chocolate shops are famous for sweetening many people's everyday lives and making special occasions unforgettable! That's why Smartbis doesn't leave this business without a loyalty…
Ler artigo