Barbershops receive most of their profits from loyal customers. So much so that some customers bring their children and then their grandchildren, making the place a part of family culture!
That's why loyalty has everything to do with barbershops! Besides having a moment of self-care, good conversation, and relaxation, now customers can also enjoy other benefits.
See the example of Barber Shop Seu Elias. This one utilized the Loyalty Platform from Smartbis to create an exclusive program for its customers.
Loyalty program
This program is called Your Style. Because, before offering the benefits, the barbershop educates the customer on the importance of being true to their lifestyle.
The Your Style program focuses on relationships, convenience, well-being, and pleasure. Thus, the customer doesn't just see advantages but value and identity!
Most loyalty programs opt to provide Cashback, and Barber Shop Seu Elias was no different! In its program, the customer earns 7% for every real spent in the units to redeem coupons.
In addition to the Cashback, the barbershop provides a 20% discount on the Seu Elias Experience. Which is a project conducted with a focus on industry professionals.
Moreover, customers receive SMS notifications about the barbershop, new discount coupons launches, new partners, and other advantages.
Customers also benefit from partnerships with gyms, sports schools, bars and restaurants, cinemas, bookstores, travel agencies, and other businesses. Members of Your Style will be able to redeem discount coupons for their benefit.
Exclusivities
Anyone who is a customer or referred by a customer can participate in Your Style. This increases the program's sense of exclusivity and values those who are truly loyal.
Customers who are part of Your Style have the right to delivery service that serves them anywhere in BH. In this way, they enjoy practicality, safety, and comfort.
Moreover, they participate in raffles of giveaways, such as game, cinema, and show tickets! These raffles make the experience even more exciting.
Facilities
Barber Shop Seu Elias allows customers to download an App so appointments can be made. They provide quick access to schedules and even allow the service to be evaluated.