Every gas station has its loyal customers. However, customers are even more satisfied when the station manages to offer more than just gasoline!
A loyalty program can transform the relationship that the customer has with the business. Additionally, it attracts even more customers, resulting in more sales.
Check out an example of the Fidelidade Mania program, which has been attracting more and more customers and valuing its loyal customers. This loyalty program proves that the potential of gas stations goes far beyond the traditional view.
How does it work?
In this loyalty program, the customer earns points every time they refuel or use certain services, such as an oil change, for example. The customer can know exactly how much they will earn through a table provided on the program's main page.
The points can be exchanged for products or services at the gas station or at stations that are part of the network. In this way, the customer has the freedom to choose the best way to use their points.
Moreover, participants in the loyalty program compete for various prizes, from pizza to liters of gasoline. This adds excitement and fun to the program.
How to participate?
This program bets on simplicity, making registration very quick and practical. Online, just fill out a short form on the website. In-person, you only need to provide your name and CPF to a gas station attendant.
The customer who registers at the station will receive a loyalty card, called ManiaCard. People who register online will also receive the card when they speak to a gas station attendant.
If the customer wants to know what they can exchange their points for, they can go to a points and prizes simulator available online. This way, they will feel they have more control over their choices.
Attractive gas station
The combination of these benefits and the ease is what makes this loyalty program attractive. Moreover, strong marketing accompanied by good content makes a big difference when it comes to winning over the customer.