The biggest challenge for small businesses today is finding a loyalty program that is financially accessible. Moreover, it needs to be attractive to customers and easy to apply.
First and foremost, you need to know that there are loyalty programs designed for small businesses. However, before choosing one, it is important to understand the demands of your audience.
Where to start?
Analyze your customer's purchasing profile, from the products they prefer to consume to the frequency of purchase. With this, you can better design which advantages and rewards best suit your audience.
Study and evaluate the advantages of each benefit: discount coupon, sweepstakes, cashback, gifts, and shopping vouchers. You need to understand how each one works and what process your company should follow to apply them.
See what your competitors are doing and evaluate what has been successful. You can also conduct a brief survey with customers, asking what they would like the most.
Where to find a loyalty platform?
After defining your customer’s loyalty profile and budget limit, start researching platforms. To choose a suitable platform, you need to evaluate the following points:
- Experience in the business
- Customer reviews
- CNPJ
- Clients with the same profile as yours
- If the company makes realistic promises
- Plan options
Some loyalty platforms offer plans focused on small businesses. These have teams prepared to meet the demands of these clients.
Small businesses applying the plan
Contact at least 3 loyalty platforms. Do so without haste, having conversations to clear all doubts. This way, you can evaluate which one best fits the needs of your company.
During the trial period, talk to your customers about it and see how they are relating to the plan. Remember that a loyalty plan does not reduce the need for good marketing work.
After implementation, the company's Marketing should also expose all the benefits of your company's loyalty program to customers. This way, new customers will be attracted. See examples in our Success Cases.