Platform engineering
Technical expertise to transform business needs into functional technology prepared to operate continuously.
B2B SoftwareProduct vision
We transform business needs into platforms that evolve.
Platforms
Independent platforms for specific challenges.
The current portfolio applies iN2's capabilities to customer retention, sales automation, and customer service. Each platform has its own purpose, brand, and operation.
Commercial and technical experience applied to different business needs.
01
Recurrence and repurchaseSmartbisTurn every sale into a reason for the customer to return with cashback, points, coupons and vouchers.
02
Recovery and post-purchaseWPP MarketingConnect WhatsApp to in-store events to recover carts, remind about payments, and track orders.
03
Customer service and sales with AIWhatsplaidServe, qualify leads, recommend products and forward technical cases to your team via WhatsApp.
Technological capability
What underpins each platform.
Market experience helps identify relevant needs. Software engineering, integrations and product direction turn that understanding into technology ready to operate.
From technology to operationsCapabilities applied by product
Integrations and APIs
Connections with the systems and channels that are part of the operation served by each platform.
CommerceCommunication
Accessible products
Platforms designed to make discovery, testing, contracting, and daily use easier.
Free trialSelf-service
Continuous evolution
Maintenance, support and improvements increase the value of platforms as needs and technologies change.
SupportNew features
How we evolved
Development continues after launch.
Companies’ needs, market changes, and new technologies guide the development and improvement of each platform.
Read the market
Identify changes, recurring needs and opportunities that have a real impact on companies' operations.
Turn opportunity into platform
Turn a shared challenge into technology capable of generating value for different businesses.
Integrate into the operation
Connect channels, data, and systems so the platform participates in everyday work.
Continuously improve
Incorporate learnings, integrations, and features to expand the value delivered over time.
Applied knowledge
Understand the problems before choosing the technology.
Articles to evaluate loyalty, automation, sales, and support strategies on WhatsApp with more context.
How to Automatically Respond to Customers on WhatsApp in 2026
Responding to customers quickly on WhatsApp can make a difference in the experience of service and sales opportunities. For small businesses, however, maintaining a team available …
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