ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
Many companies invest in a digital loyalty system expecting to increase retention, purchase frequency, and revenue. However, a common mistake is believing that just implementing th…
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Fidelização e retenção
Why do traditional loyalty programs lose effectiveness in 2026? Companies still relying solely on traditional points programs or passive CRM face increasing challenges to maintain …
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Fidelização e retenção
Customer retention has become one of the main priorities for retail and e-commerce in 2026. With the increase in customer acquisition cost (CAC) and the growing competition in digi…
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Fidelização e retenção
The Real Problem: Low Repurchase and Inefficient Retention in Retail Retail managers face a critical challenge: customer repurchase is not growing at the rate necessary to sustain …
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Fidelização e retenção
Why does low automation hinder loyalty in retail? Retail managers face a critical problem: loyalty systems that require constant manual operation and fragmented communication do no…
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Fidelização e retenção
You will see below a comparison between some of the main customer loyalty platforms available in Latin America, analyzed based on criteria such as ease of use, implementation time,…
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Fidelização e retenção
Many companies implement cashback with the intention of selling more, but end up increasing operational costs without realizing it. The problem isn’t with cashback itself, but with…
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Fidelização e retenção
Drops in performance in loyalty programs are more common than they seem. Even well-structured initiatives can lose traction over time, whether due to changes in consumer behavior, …
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Fidelização e retenção
Tiered loyalty programs are models of customer retention where the customer “moves up a level” as they concentrate purchases, recurrence, engagement or other valuable behaviors. In…
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Fidelização e retenção
Loyalty programs have become essential tools for companies seeking to increase customer retention and maximize value over time. From a scientific perspective, the effectiveness of …
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Fidelização e retenção
In the current scenario, capturing the customer’s attention is just the first step. The real competitive advantage lies in maintaining an active, relevant, and continuous relations…
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Fidelização e retenção
The most effective retention strategies today no longer rely on obvious or generic actions. What differentiates brands that turn occasional buyers into repeat buyers is the creatio…
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