The digital loyalty card aims to reward customers who make frequent purchases. This strategy is mainly used in the food sector.
With it, customers receive points each time they buy, or the establishment sets a necessary amount of purchases for the bonus to be redeemed. In this way, their loyalty is valued and encouraged.
Benefits
The digital loyalty card encourages customer return. They realize that in the long or short term, their purchase will be rewarded, which will be like a profit for them.
The ease of access for the customer also makes a difference; with the digital card, the customer has control at their fingertips. The digitized form also allows the customer to make online purchases and benefit. Moreover, there is no risk of forgetting or losing the card.
Not only does the customer benefit, but the company does as well. The digital loyalty card allows for easy management. You only need to set the rules once, and control will be maintained. Additionally, collecting information about customers will allow for better analysis and improvement.
Some loyalty plans allow the company to also use email marketing and SMS to get closer to the customer. The data provided by the digital card will be used in other marketing strategies.
How to hire
This work is performed by specialized software that automates the rules and allows customization. Thus, the company hires this service and can evaluate prices and more technical details by researching about it.