The biggest challenge for companies is convincing the audience of the value their business will have for them. Because merely showcasing benefits and utilities is not enough to win loyal customers.
More than just advertising, you need to seduce. After all, you want to build a long-term relationship with your consumer. See how you can do this.
Sample
This is one of the most used strategies! For years, markets have been using it by giving samples of certain foods. Nowadays, many professionals offer free online courses and e-books.
This way, the consumer can gauge how good what is being offered to them is. If they do not make a purchase, they will recommend it to others who are interested in the same product/service.
Additionally, the desire to purchase at another time may remain. Consequently, the customer will always remember the good feelings they had when interacting with the company.
Good humor
Many people may have stressful and tiring days, which is why having moments of well-being can be a differential. Because of this, some people may choose to spend more time in contact with the company.
The humor is not only in the way you communicate but also in the overall environment. From the decor to the service.
Out of sight, out of mind
The more your company appears, the better! This will make it become familiar to the audience. Therefore, use social media and physical materials, anything you can to be visible.
You don't need to sell everywhere, just be present. When people need something, they will automatically remember the company, as it has never been distant.
Surprises
Every relationship needs surprises! These surprises play the role of motivating the audience to maintain the relationship with the company. Moreover, they make people feel lucky and valued.
Take advantage of holidays and birthdays to provide new experiences to the customer. Furthermore, surprise them at random moments, this could be a differential for your company.
Loyalty advantages
Loyalty programs are trending worldwide. This happens because they indeed yield good results. The largest companies in Brazil make use of them.
When your company offers a loyalty program, it is offering exclusive benefits. Providing cashback, promotions, and gifts that attract customers.