Restaurants can benefit from a loyalty program with simplicity. Large food companies already make use of coupons and incorporate their identity into the program.
Nowadays, most people search online for restaurants before deciding which one to go to. Therefore, promoting an online loyalty program is a differentiator that attracts customers.
Local people notice that the benefits increase over time. Thus, they are encouraged to return. Meanwhile, travelers prefer places that offer discounts through coupons.
See the example of the client Bode do Nô. They have 3 restaurants in tourist cities in the northeast. They have successfully incorporated the identity and history of the restaurant into their Loyalty Program.
Coupons for Restaurants
The bond between restaurants and customers begins with the desire to eat well. If the restaurant knows how to present its dishes well, the public will be attracted. Thus, the coupons serve as a form of introduction.
It is smart to create coupons featuring the most famous dishes of the place. This way, the restaurant's identity is strengthened. Bode do Nô also employs this strategy by offering coupons for typical local cachaças.
The promotions available to those participating in the program are not the same as the promotions open to the public. In this way, restaurants encourage the public to become loyal.
How to Participate
Currently, this client does not advertise the loyalty program in many places. They focus on social media, especially Instagram Bode do No, which provides a direct link to the program.
After opening the link, just click the “coupons” button, which will open a registration form to participate. In this program, the customer already has access to some coupons and can use them as soon as they wish.
Moreover, Bode do Nô maintains direct contact with their loyal customers through a VIP group on Telegram. This way, the restaurants stay close to the genuinely interested customers.