iN2 ARTICLES
Content about loyalty, sales, automation, and artificial intelligence. Explore ideas, criteria, and applications for your company's operations.
Loyalty and retention
Various companies offer credit cards, so the competition in this niche is increasingly fierce. To have an attractive differential, they are investing in loyalty programs.See how on…
Read article
Loyalty and retention
When an entrepreneur views their loyalty program with the wrong perspective, it will stall their growth. This is a trap they've designed themselves without realizing it.The loyal c…
Read article
Loyalty and retention
With the increase in loyalty programs and demand for benefits, managing benefits has become a necessity. Thus, the market increasingly offers the possibility of new segments accord…
Read article
Loyalty and retention
Some companies still choose to set a validity period for the points or cashback they offer to their customers. However, the public has shown strong rejection towards companies that…
Read article
Loyalty and retention
Photovoltaic system companies can also build a successful loyalty program. For these companies, referrals are very important, because the service offered requires a lot of trust fr…
Read article
Loyalty and retention
Some myths can greatly hinder your company if you believe in them! Many professionals do not achieve success and remain stagnant because they believe they are doing the right thing…
Read article
Loyalty and retention
Cashback apps are on the rise, and more and more customers are purchasing through them. The population is undergoing an educational process regarding cashback, which increases publ…
Read articleiN2 Articles
Knowing your competitors is also part of the job. In entrepreneurship, the neighbor’s grass matters! The goal of doing this is to understand the market and not allow the company to…
Read articleLoyalty and retention
Donut shops are emerging as a new trend in Brazil. Therefore, investing in a loyalty program is a good strategy to keep your store ahead of the competition.These companies need to …
Read articleSales and automation
There is rational buying and emotional buying. Rational buying is the planned purchase, when the customer leaves home or accesses an e-commerce site to buy something they need.Howe…
Read article
Loyalty and retention
Loyalty also requires effort, especially in e-commerce, where the customer often does not have direct contact with the seller. Therefore, a good communication strategy is necessary…
Read article
Loyalty and retention
The objective of LTV (lifetime value) is to know how much each customer of the company is worth. With this data, you will be able to evaluate which retention and acquisition strate…
Read article