Some myths can greatly hinder your company if you believe in them! Many professionals do not achieve success and remain stagnant because they believe they are doing the right thing but lack luck.
Customer loyalty is a process with its own characteristics and challenges. Therefore, it is necessary to study it before starting to work on it. Below, see the main myths that can hinder your loyalty efforts.
1. The more, the better!
Of course, quantity matters, but it is the quality of the customer that determines the success of the loyalty program. For example, it is more advantageous to have 2 customers with an average ticket of 200 reais than to have 5 customers with an average ticket of 40 reais.
Another important observation to make is to choose customers who can build an emotional connection with the business. That way, they will champion the company and make referrals.
2. Selling on e-commerce without investing
The online space also costs money, and some people believe they can achieve good results by avoiding this investment. Thus, the virtual space is not always cheaper than the physical space.
In addition to having its costs, it requires specific expertise to reach the correct audience. This may involve hiring professionals specialized in the field.
3. Loyalty is easy
Some people think that as long as the customer likes the store, they will return. However, the path to loyalty is longer than that. Surely, you haven't been loyal to or recommended every store you have liked.
This is because people choose their favorites. That is loyalty! It's not just being good; it's being the favorite. To achieve this, it's essential to develop strategies that create a differential.
4. Start by selling what's trending
It's not enough to sell what seems to be trending in the market; you need to have product knowledge to reassure the customer and offer something of quality.
If you put something nice on the shelf, it will just be another store doing that. To sell, the seller's knowledge of the product makes a big difference.
5. No need to motivate the customer
Good campaigns and promotions are crucial to attracting customers. The loyalty program also requires an investment of time and money to reach the ideal customers. The customer does not have a genuine interest in loyalty; this interest must be sparked by the company.