Loyalty also requires effort, especially in e-commerce, where the customer often does not have direct contact with the seller. Therefore, a good communication strategy is necessary.
Some companies may envision a program that sells itself. However, this is not how customers are attracted. Even though there are various advantages, customers need to be educated.
With this in mind, here you will understand how the marketing of the loyalty program can be done in e-commerce. See some strategies below.
Informative banners
The customer will only want the program if they know it exists! Therefore, inform them. Create banners, posts, and promotions that highlight the program.
Use this strategy to spark the public's curiosity, directing them to a subsequent educational campaign. In this way, they will follow an educational path.
Educational campaign
Knowing that there is a loyalty program is not enough to convince the customer to participate. They need to understand the advantages and how it works.
Therefore, campaigns about the program should be educational, showing how to access it and the most attractive benefits. Ease of access is important for the customer's decision-making process.
Illustrated images, videos, and simple phrases make the program more attractive to the customer. Thus, they become familiar with this form of loyalty even before participating.
During the purchase
Notify the customer about the cashback during checkout. In this way, they will have a better perception of how advantageous the program is. This will increase their excitement to participate and also the chances of referring.
On the e-commerce site
It is very important to have a visible button on the site directing the customer to the loyalty program. This way, the company makes it easier for the customer to navigate and also serves as a more subtle form of marketing for those who are still unaware of the program.