Donut shops are emerging as a new trend in Brazil. Therefore, investing in a loyalty program is a good strategy to keep your store ahead of the competition.
These companies need to have a distinctive and adapted profile, as they represent American culture in Brazil. The challenge lies in maintaining the native essence with adaptations that attract Brazilians.
See how the company DonutBox managed to gain territory and credibility through social media and its loyalty program. It proves that small companies can grow by benefiting from loyalty.
Company profile
DonutBox manages to present its product as both new and traditional. New because it is not something common in Brazil and traditional because it remains true to American culture.
In this way, the public already perceives the product as something very special. Furthermore, the company focuses on arousing feelings, which is very relevant to encourage impulsive purchases.
The feelings aroused become part of the company's identity. Therefore, they must be preserved and maintained throughout the marketing.
This Donut chain invests in evoking emotions of joy, excitement, and fun. To this end, they produce Donuts that are colorful and maintain the energy they want to convey.
The marketing on their social media also invests in colors and dynamic language. Thus, the public understands the energy of the place even without needing to go there.
Another characteristic of this company is that they only sell physically or via delivery. Therefore, they do not use a website, orders are placed via WhatsApp if the customer does not want to go to the store.
Donut store program
The loyalty program of this store is called DonutClub. The smart marketing already starts with the name, which evokes a sense of belonging and exclusivity.
Registration in DonutClub occurs only when the purchase is made. The customer registers and immediately receives their first 10% cashback.
All the company's marketing is conducted via Instagram. Because their main strategy is to captivate the public through the colors and emotions that the images evoke.