Cashback apps are on the rise, and more and more customers are purchasing through them. The population is undergoing an educational process regarding cashback, which increases public acceptance.
Therefore, understand how this app can be promoted in various locations. The example of Ispia Só is perfect for showcasing all the benefits.
The loyalty program
Ispia Só is a company from Minas Gerais that ventured into cashback. What it does is bring together companies interested in providing their customers with the opportunity to participate in a benefits club.
This program features cashback as its main attraction. Additionally, it allows the redemption of discount coupons that can offer up to 50% off at partner establishments.
Currently, the program includes more than 15 physical and online establishments. These partner stores have access to the cashback app.
In addition to guaranteeing a cashback of 10 reais on the first purchase, the program encourages the referral of friends and family. Thus, the loyalty program grows.
The app is downloaded for free via a direct link from the app. The first registration by the customer is online, requiring only CPF, mobile phone, and creating a password. Within the app, more data can be added.
About the company
Ispia Só uses language characterized by slang from Minas Gerais culture, thus building its identity. In this way, it makes clear who its target audience is.
With the same simple and striking language, Ispia Só uses educational communication throughout the advertising process. The biggest challenge for companies is to make this educational approach light, and Ispia Só succeeded.
In addition to attracting and educating the audience, its website includes a specific page for companies wishing to participate in the program. On this page, all the benefits of participation are detailed.
For companies
The benefits of placing your company in the loyalty program start with the exposure it receives just by being available. Participation in this program does not prevent the company from selling as it wishes, using cash, installment payments, QR code, or payment link.
Ispia Só also ensures that those who purchase through it spend 3.2 times more! This means an increase in the average ticket of your company. The registration of your company is done via WhatsApp directly with a professional.