iN2 ARTICLES
Content about loyalty, sales, automation, and artificial intelligence. Explore ideas, criteria, and applications for your company's operations.
Loyalty and retention
In recent years, social networks have evolved from being mere communication channels to becoming actual showcases for the relationship between brands and consumers. Instagram, TikT…
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Sales and automation
The use of WhatsApp as a strategic communication and sales channel has never been higher. With over 2 billion active users, the application has become one of the most effective too…
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AI and WhatsApp
With the growth of automated customer service and artificial intelligence on WhatsApp Business, many chatbot platforms have emerged promising to transform communication between bus…
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AI and WhatsApp
Artificial intelligence replaces sales team on loyalty platform and drives international growth. Experts highlight advancements but also risks in customer experience.The Smartbis, …
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Loyalty and retention
Retaining customers is one of the smartest strategies to increase sales and ensure sustainable growth for any business. According to studies, increasing customer retention by just …
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Loyalty and retention
WhatsApp is a privileged channel for creating close, reliable, and continuous communication with your customers. With over 2 billion users globally, it offers the reach and familia…
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Loyalty and retention
Gamification stands out as one of the most effective strategies for transforming customer behavior into something positive, recurring, and even fun. In today's retail scenario, cus…
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Loyalty and retention
The term “white-label” comes from the idea of a product or service that can be customized with the brand of the company using it. Instead of offering the end customer an “outsource…
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Loyalty and retention
Digital loyalty programs have evolved significantly in recent years. From simple point accumulation, they have become comprehensive strategies for retention, marketing automation, …
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iN2 Articles
An often overlooked aspect, but with great symbolic and practical power, is the name of the team that relates to customers. More than just an internal identification, the team's na…
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Loyalty and retention
The loyalty program is a powerful tool to attract, engage, and retain customers. However, just launching a program is no guarantee of success. How do you know if it's really workin…
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Loyalty and retention
When we talk about points-based loyalty programs, the right words can transform simple customers into recurring buyers. Have you ever received a promotional message and immediately…
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