What is a White-Label Platform

July 06, 2025

The term “white-label” comes from the idea of a product or service that can be customized with the brand of the company using it. Instead of offering the end customer an “outsourced” system with another company's name, you deliver everything as if it were your own. In times when brands are vying for consumer attention (and loyalty), many companies seek to offer their own experiences, with their identity. In this article, you will understand what a real and complete white-label platform is, how it works, and what the main options in the market are with this model.

What is a real and complete white-label platform?

Many companies claim to be white-label, but only offer part of the personalized experience. A truly real and complete white-label platform needs to meet 3 fundamental criteria:

1. Own brand throughout the entire customer experience

  • The end customer never sees the name of the technology provider.

  • Everything features your visual identity: logo, colors, messages, and domain.

2. Full control over rules and communication

  • You define how the program works: cashback, points, levels, coupons, etc.

  • You can send messages with your tone of voice and channels (WhatsApp, email, SMS).

3. Unified and exclusive experience

  • The program is not part of a coalition or shared app.

  • It's a solution dedicated to your brand and your customer.

Why does this matter?

White-label platforms are important because they offer companies full control over the customer experience. Instead of following rules, design, and limitations imposed by third-party platforms, your brand becomes the focus of the journey. This allows for creating a unique identity, strengthening the perception of authority and innovation. Additionally, all interaction happens under your name, which increases trust and connection with the customer.

Another crucial point is the control of data. By using a white-label solution, you collect and analyze information directly from your own customers, without intermediaries. This allows you to personalize offers, create more efficient campaigns, and make decisions based on real data, which tends to increase results and efficiency.

Furthermore, by not relying on coalition programs, you avoid exposing your customers to the competition. This means that the consumer will not be encouraged to try other brands or products during the loyalty process, which protects your base and strengthens your competitive advantage.

The practical impact is direct: instead of telling your customer, “sign up for company X's app to earn cashback,” you invite them to “join our exclusive club and earn cashback directly with us.” This simple change transforms the perception of the benefit. It comes from your brand, not an intermediary. This increases trust, stimulates repeat purchases, improves retention, and strengthens your brand recognition over time.

Comparison: White-Label Model Platforms

1. Smartbis

  • 100% Customizable Brand: Yes

  • Control of Rules: Yes

  • App/Site with Own Identity: Yes

  • Shares data with third parties? No

  • White-Label Level: Complete

2. Zinrelo

  • 100% Customizable Brand: Partial

  • Control of Rules: Yes

  • App/Site with Own Identity: No (uses Zinrelo's interface)

  • Shares data with third parties? No

  • White-Label Level: Partial

3. Voucherify

  • 100% Customizable Brand: Yes (via API)

  • Control of Rules: Yes

  • App/Site with Own Identity: Depends on technical team

  • Shares data with third parties? No

  • White-Label Level: Technical

4. Capillary

  • 100% Customizable Brand: Yes (with consultation)

  • Control of Rules: Yes

  • App/Site with Own Identity: Yes (on demand)

  • Shares data with third parties? No

  • White-Label Level: Corporate

5. Leal

  • 100% Customizable Brand: No

  • Control of Rules: Limited

  • App/Site with Own Identity: No (uses Leal's app)

  • Shares data with third parties? Yes (coalition model)

  • White-Label Level: Not white-label

6. Dotz / Méliuz

  • 100% Customizable Brand: No

  • Control of Rules: No

  • App/Site with Own Identity: No

  • Shares data with third parties? Yes

  • White-Label Level: Not white-label

Conclusion

If your company wants to create a program with your brand, your rules, and your channels, it is ideal to choose a real and complete white-label platform. Smartbis is currently the most accessible and robust option of this model in Latin America. It allows you to launch your own club with cashback, points, coupons, and automation — all with the look of your company and total control of the data.

Also read Automate customer service by integrating WhatsApp with ChatGPT



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