Digital loyalty programs have evolved significantly in recent years. From simple point accumulation, they have become comprehensive strategies for retention, marketing automation, and generating repeat business for small and medium enterprises. But with so many options in the market, which platform to choose?
In this article, we compare some of the leading national and international solutions — highlighting those that offer the best cost-benefit for businesses in Brazil.
1. Smartbis
A comprehensive Brazilian platform that combines cashback, points, automated campaigns (via WhatsApp, SMS, and email), gamification, and integration with card machines (like Stone or Cielo), e-commerce, and referral programs. It is one of the most robust solutions for businesses looking to automate loyalty with intelligence.
Strong point: Simplified and intuitive setup, multichannel communication, white-label, automation, and marketing.
Weak point: For basic use, it may require an initial setup curve.
2. Zappy Loyalty
A national solution focused on local businesses. Allows the creation of loyalty programs with promotional campaigns and direct customer contact.
Strong point: Simple and quick to implement interface.
Weak point: Fewer automation and data resources.
3. Donuz
Allows the creation of loyalty programs with points, cashback, coupons, and automated campaigns. Integrates with POS systems and has a white-label version.
Strong point: Good customization and integrations.
Weak point: Some features depend on higher plans.
4. Alloyal
Platform focused on creating customized programs. Offers cashback, segmented campaigns, and a modern look.
Strong point: High level of customization.
Weak point: Higher learning curve for advanced customization.
5. Qpontos
Ideal for those looking for a simple solution focused on points, coupons, and redemptions. A good option for small businesses looking to start quickly.
Strong point: Easy to configure.
Weak point: More limited resources compared to larger platforms.
6. Smile.io
Popular worldwide, it is a favorite for e-commerce sites on Shopify, WooCommerce, and others. Works with points, referrals, and VIP rewards.
Strong point: Direct integration with e-commerce platforms.
Weak point: No support in Portuguese; prices are in dollars.
7. FiveStars
An American solution designed for large customer volumes. Offers marketing automation, loyalty, and behavior analysis.
Strong point: Highly advanced retention strategies.
Weak point: Limited adaptation for the Brazilian market.
8. Loopy Loyalty
Focused on digital cards via Apple Wallet and Google Pay. Ideal for companies that do not want their own app and want a QR Code directly on the customer's phone.
Strong point: Works without an app.
Weak point: No communication or automation features.
9. Stamp Me
A simple platform that works with "digital stamps" accumulated per visit or purchase. Recommended for small local businesses.
Strong point: Easy to understand and apply.
Weak point: Limited resources and less scalable.
Conclusion: Which platform to choose?
The best choice depends on your business's timing and goals:
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Want to start simple? Qpontos or Stamp Me are good options.
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Prefer integration with e-commerce? Smile.io works well.
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Looking for customization and control but without your own brand? Alloyal or Donuz serve well.
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Want a robust solution with automation and your own brand? Smartbis positions itself among the most complete in the national market, with strong expansion and intelligence capabilities.
Before choosing, it's worth conducting free tests and understanding which platform offers the best adherence to your business model.