ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
Customer loyalty is essential for the long-term success of any company, whether in a traditional physical store or an online store. However, strategies for building loyalty vary si…
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Fidelização e retenção
The economic crisis presents significant challenges for businesses worldwide but also offers opportunities to strengthen bonds with customers. In uncertain times, financial securit…
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Fidelização e retenção
The question that many entrepreneurs ask is: how much do I need to invest in a loyalty program? The answer is not as simple as it seems, because the investment is not limited to fi…
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Fidelização e retenção
Developing a successful rewarded referral program requires considering a series of essential steps. Below, I present some valuable steps to follow:Define the ObjectivesBefore start…
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Fidelização e retenção
Recovering customers is a smart way to keep the company stable. Former customers are a valuable asset because they have already had a positive experience with the company and, when…
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Fidelização e retenção
The profile of companies using the Refer and Earn strategy follows some standards, meaning your company's marketing must stay true to its profile. This is branding and makes all th…
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Fidelização e retenção
Rewarding referrals can be an effective strategy for many companies as it can offer several benefits. See general information about the benefits of rewarding referrals based on com…
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Fidelização e retenção
If you want to implement rewarded referral, see everything you can customize to reflect your company's identity. Many companies have implemented it and discovered that it is a very…
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Fidelização e retenção
Careful implementation of the benefits card is of utmost importance as it plays a crucial role in employee well-being and customer loyalty. By offering adequate and relevant benefi…
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Fidelização e retenção
Creating a benefits card for customers can be an effective strategy to retain customers and increase engagement with your brand or company. Below are some steps to help you create …
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Fidelização e retenção
Loyalty marketing is a set of strategies and actions aimed at keeping the customer loyal to the company and its products or services. The goal is to create a lasting relationship b…
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Fidelização e retenção
Loyalty programs are an excellent strategy to keep customers engaged with a company, and cashback is one of the most popular benefits offered. In addition to rewarding customers fo…
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