ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
To calculate the margin and costs of a points program, it is important to consider various factors such as the costs associated with program administration, the costs of rewards of…
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Fidelização e retenção
Relationship Marketing is a powerful tool to unlock sales and drive the success of a company in various ways. Here are some ways it can contribute to unlocking sales:Building Trust…
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Fidelização e retenção
The emotional relationship with customers plays a crucial role in loyalty. Consumers desire recognition and an emotional connection with brands. Research shows that a large proport…
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Fidelização e retenção
Segmenting customers means dividing the customer base into smaller groups, or segments, with similar characteristics and behaviors. This is done to better understand and meet the s…
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Fidelização e retenção
A powerful strategy to achieve this goal is to create a behavior reward loyalty program. In a competitive market, earning customer loyalty is essential for the success of any busin…
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Fidelização e retenção
Although tier programs and gamification may seem similar at first glance, they have different approaches to promoting customer or user engagement. Let's explore the differences bet…
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Fidelização e retenção
Staying updated with current trends is crucial for any company that wants to not only attract but also retain its customers. Loyalty marketing is constantly evolving, driven by tec…
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Fidelização e retenção
In this article, we'll explore how cashback can drive sales in your Nuvemshop store and how to implement this strategy effectively. E-commerce is constantly evolving, and finding w…
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Fidelização e retenção
Creating social points programs involves implementing systems that reward people for participating in activities that benefit the community, promote social well-being, or contribut…
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Fidelização e retenção
Gamification is an innovative approach that has been widely adopted by companies in various sectors as a way to engage customers and promote desired behaviors in loyalty programs. …
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Fidelização e retenção
Loyalty marketing, also known as “loyalty marketing,” is a marketing strategy that aims to retain and reward a company's existing customers by encouraging them to continue doing bu…
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Fidelização e retenção
Points programs have become an essential tool for companies seeking to cultivate customer loyalty. However, the traditional approach of earning points through purchases is not the …
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