ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
When we talk about points-based loyalty programs, the right words can transform simple customers into recurring buyers. Have you ever received a promotional message and immediately…
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Fidelização e retenção
Micro-influencers are valuable allies to strengthen local loyalty with authenticity. They have smaller followings (usually between 1,000 and 50,000), but they have a deeper, genuin…
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Fidelização e retenção
We live in the era of personalization. Today's customer doesn't just want a good product — they expect to be recognized, understood, and amazed. In this new scenario, artificial in…
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Fidelização e retenção
Have you ever felt that some promotions “shout” too much and end up pushing customers away rather than attracting them? The truth is that, in the era of personalization and experie…
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Fidelização e retenção
In this article, we will explore the main loyalty trends for small businesses in 2025 — and how Smartbis can be the bridge between what you have today and what the market will dema…
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Fidelização e retenção
One of the points that generates the most doubt among entrepreneurs is: should I use a digital or physical loyalty card? Have you ever stopped to think if your loyalty program is r…
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Fidelização e retenção
Increasing the average purchase value is a more economical and stable profit strategy than acquiring new customers. Smartbis, a reference in the loyalty solutions market, offers va…
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Fidelização e retenção
With the help of Smartbis, restaurants can structure effective programs that encourage recurrence and increase the average ticket. In the competitive gastronomy market, retaining c…
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Fidelização e retenção
An innovative restaurant developed a cashback-based loyalty program, offering real benefits to its customers and strengthening its relationship with the public. Customer loyalty is…
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Fidelização e retenção
A financial services app successfully implemented its Benefits Club by utilizing the rewards and loyalty solutions from Smartbis. The program, based on a simple and efficient model…
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Fidelização e retenção
Three common approaches to customer retention are benefit programs, points programs, and cashback programs. While they all share the goal of retaining customers, each has specific …
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Fidelização e retenção
Smartbis offers a free plan that allows retailers to start a personalized loyalty program with their business's visual identity. This plan includes all the features of the Professi…
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