With the help of Smartbis, restaurants can structure effective programs that encourage recurrence and increase the average ticket. In the competitive gastronomy market, retaining customers is essential to ensure sustainable business growth. Below, we present five different loyalty program models and a comparison of their advantages and applications.
1. Cashback Program
How it works: For every R$1 spent at the restaurants, the customer receives a percentage back in the form of cashback, which can be used on the next purchase.
Smartbis tools used: WhatsApp and Email Automation, Rewarded Referral.
Benefits:
- Increases customer recurrence;
- Encourages higher spending to accumulate more cashback;
- Attracts new consumers through rewarded referrals.
2. Subscription Club
How it works: The customer pays a monthly fee and receives exclusive benefits such as free dishes, fixed discounts, or complimentary drinks.
Smartbis tools used: Marketing Automation, Own Domain.
Benefits:
- Ensures recurring revenue;
- Encourages frequent visits;
- Strengthens emotional ties with the brand.
3. Gamification and Customer Ranking
How it works: Customers level up as they consume more, progressing through categories like Bronze, Silver, Gold, and Platinum, each with progressive advantages.
Smartbis tools used: Gamification and Ranking, WhatsApp and Email Automation.
Benefits:
- Motivates customers to spend more to reach new levels;
- Makes the consumption experience more engaging;
- Differentiates the most loyal customers with exclusive benefits.
4. Coupons and Vouchers System
How it works: The customer receives a discount coupon or a free dish after reaching a certain value spent at the restaurants.
Smartbis tools used: Voucher Automation, Website Widget.
Benefits:
- Encourages repeat purchases;
- Increases the average ticket;
- Easy use of benefits.
5. Rewarded Referral Program
How it works: The customer receives a benefit (discount, cashback or gift) whenever a referred friend makes their first purchase.
Smartbis tools used: Rewarded Referral, WhatsApp and Email Automation.
Benefits:
- Expands the customer base organically;
- Reduces costs of acquiring new consumers;
- Generates a continuous cycle of engagement and growth.
Each loyalty model for restaurants has specific advantages and can be adapted to the objectives of each establishment. If you want to create a custom program for your business, visit Smartbis and discover the best solution to retain your customers!