iN2 ARTICLES
Content about loyalty, sales, automation, and artificial intelligence. Explore ideas, criteria, and applications for your company's operations.
Fidelização e retenção
To calculate the margin and costs of a points program, it is important to consider various factors such as the costs associated with program administration, the costs of rewards of…
Ler artigo
Fidelização e retenção
Relationship Marketing is a powerful tool to unlock sales and drive the success of a company in various ways. Here are some ways it can contribute to unlocking sales:Building Trust…
Ler artigo
Fidelização e retenção
The emotional relationship with customers plays a crucial role in loyalty. Consumers desire recognition and an emotional connection with brands. Research shows that a large proport…
Ler artigo
Fidelização e retenção
Segmenting customers means dividing the customer base into smaller groups, or segments, with similar characteristics and behaviors. This is done to better understand and meet the s…
Ler artigo
Fidelização e retenção
A powerful strategy to achieve this goal is to create a behavior reward loyalty program. In a competitive market, earning customer loyalty is essential for the success of any busin…
Ler artigo
Fidelização e retenção
Although tier programs and gamification may seem similar at first glance, they have different approaches to promoting customer or user engagement. Let's explore the differences bet…
Ler artigo
Fidelização e retenção
Staying updated with current trends is crucial for any company that wants to not only attract but also retain its customers. Loyalty marketing is constantly evolving, driven by tec…
Ler artigo
Fidelização e retenção
In this article, we'll explore how cashback can drive sales in your Nuvemshop store and how to implement this strategy effectively. E-commerce is constantly evolving, and finding w…
Ler artigo
Fidelização e retenção
Creating social points programs involves implementing systems that reward people for participating in activities that benefit the community, promote social well-being, or contribut…
Ler artigo
Fidelização e retenção
Gamification is an innovative approach that has been widely adopted by companies in various sectors as a way to engage customers and promote desired behaviors in loyalty programs. …
Ler artigo
Fidelização e retenção
Loyalty marketing, also known as “loyalty marketing,” is a marketing strategy that aims to retain and reward a company's existing customers by encouraging them to continue doing bu…
Ler artigo
Fidelização e retenção
Points programs have become an essential tool for companies seeking to cultivate customer loyalty. However, the traditional approach of earning points through purchases is not the …
Ler artigo