ARTIGOS iN2
Conteúdo sobre fidelização, vendas, automação e inteligência artificial. Explore ideias, critérios e aplicações para a operação da sua empresa.
Fidelização e retenção
Loyalty marketing is a powerful tool for retailers. Studies show that loyal customers are responsible for up to 80% of the revenue for many businesses, even though they represent o…
Ler artigo
Fidelização e retenção
SmartBis offers a practical and efficient platform to set up a cashback program for e-commerce, allowing you to retain customers and increase sales strategically. Here is a step-by…
Ler artigo
Fidelização e retenção
The archetype of a beauty salon brand defines the emotional and symbolic essence it conveys to the public, helping to create a deep connection with clients. It guides the communica…
Ler artigo
Fidelização e retenção
The concept of Loyalty Marketing is a strategy aimed at creating and maintaining relationships with customers, encouraging them to continue choosing your brand. In a competitive ma…
Ler artigo
Fidelização e retenção
Archetypes offer a powerful framework for understanding customers and how to relate to them more closely and efficiently. By tailoring loyalty strategies to different archetypal pr…
Ler artigo
Fidelização e retenção
A white label system is a solution offered by a company that can be customized and used by another company as if it were their own creation. In the context of customer loyalty, thi…
Ler artigo
Fidelização e retenção
Creating a successful cashback program goes far beyond merely offering a small cash return to customers. It's about building a strong and ongoing relationship, using cashback as a …
Ler artigo
Fidelização e retenção
In the competitive world of business, finding innovative ways to engage customers and expand your consumer base is crucial. A powerful strategy to achieve this goal is the Rewarded…
Ler artigo
Fidelização e retenção
Implementing an effective loyalty system is more than a strategy; it is a strategic necessity to ensure sustainable growth and competitive advantage. In a competitive market, where…
Ler artigo
Fidelização e retenção
In a competitive and ever-evolving market scenario, loyalty marketing emerges as a vital strategy for companies looking to build and maintain lasting relationships with their custo…
Ler artigo
Fidelização e retenção
To calculate margin and cashback costs, it is important to understand the basic concepts and follow specific steps. I will describe how you can do this:Basic Concepts Profit Margin…
Ler artigo
Fidelização e retenção
Loyalty programs "Earn and Redeem" are an effective strategy to increase customer retention and encourage repeat purchases. These programs allow customers to earn points for each p…
Ler artigo