The archetype of a beauty salon brand defines the emotional and symbolic essence it conveys to the public, helping to create a deep connection with clients. It guides the communication tone, the experience offered, and the visual identity, aligning all elements with the desired perception — whether it's glamour, creativity, warmth, or innovation. Thus, the archetype makes the salon unique, attracts the right audience, and strengthens the emotional bond, generating loyalty and brand identification.
Creating a loyalty program for your beauty salon on the Smartbis platform can be an excellent strategy to attract and retain clients. Here is a suggestion for a loyalty program and the archetypes that can help emotionally connect with your audience:
Best Type of Loyalty Program for Your Beauty Salon
Points Program
- How it works:
- For each service or product purchased, the client accumulates points.
- Points can be exchanged for benefits such as discounts, free services, or gifts.
- Practical example:
- $1 spent = 1 point.
- 200 points = Free blowout.
- 500 points = Haircut with a 50% discount.
- 800 points = Free hair treatment.
VIP Tier Program
- How it works:
- Offer tiers based on the value or frequency of purchases, such as “Bronze”, “Silver”, and “Gold”.
- Clients in higher tiers receive exclusive benefits, such as preferential service, exclusive treatments, or premium products.
- Practical example:
- Bronze Tier: Basic benefits (5% discount on services).
- Silver Tier: Intermediate benefits (10% discount and free service in the birthday month).
- Gold Tier: Maximum benefits (15% discount, free monthly treatment, and priority booking).
Digital Loyalty Card
- How it works:
- After X visits or services, the client earns a free service.
- Practical example:
- “Every 5 services, earn a free hydration.”
Why choose Smartbis?
The Smartbis platform allows you to manage loyalty programs with ease, tracking points, tiers, and rewards in an automated way.
2. Archetypes to Attract Your Audience
1. The Caregiver Archetype
- Core message: “Caring for you is our priority.”
- Application: Show that your salon is a place of warmth and attention to detail. E.g.: “Here, you find a moment just for yourself.”
- Attraction: Clients seeking relaxation and care.
2. The Creator Archetype
- Core message: “We turn your beauty into art.”
- Application: Highlight creativity and exclusivity of services. E.g.: “Cuts, colors, and styles personalized for you to shine.”
- Attraction: Clients seeking innovation and originality.
3. The Lover Archetype
- Core message: “You deserve to feel stunning.”
- Application: Emphasize glamour and luxurious experience. E.g.: “Beauty that enchants and self-esteem that transforms.”
- Attraction: Clients who value sophistication and sensuality.
4. The Explorer
- Core message: “Discover new styles and trends.”
- Application: Promote bold services, like vibrant colors or trendy cuts.
- Attraction: Clients who love to experience the new.
Examples
Promotion of Points Program for a Salon with Lover Archetype
Imagine an elegant image with golden and pink tones, showing a stunning woman in a luxurious salon environment. The text beside says: Discover the Exclusive Glamour Club; With every visit to our salon, you accumulate points that turn into special treatments and unforgettable experiences. Because here, every detail is designed for you to feel unique and stunning; Join and earn 50 welcome points on your first service (Call to Action). Live the beauty that makes you shine!” This description conveys sophistication and reinforces the idea that the salon offers more than services, but transformative and luxurious experiences.
Promotion of Digital Loyalty Card for the Creator Archetype
Visualize a vibrant and modern layout, with colorful brushstrokes and a client smiling while showcasing a daring cut or color. The text says: Be part of our Style Movement! Every 5 services performed, you earn an exclusive treatment to enhance your authenticity. In our salon, each visit is a chance to create something unique — because your beauty deserves to be a masterpiece. Request your Digital Loyalty Card now and start transforming your routine into art! (Call to Action). This communication reinforces creativity and exclusivity, inviting clients to participate in a continuous process of innovation and personal expression.
Also read Loyalty strategy for archetypes