WPP Marketing

WHATSAPP AUTOMATION FOR E-COMMERCE

Each store event can generate a new action.

WPP Marketing turns carts, payments and orders into timely messages on WhatsApp. The store recovers sales, informs customers and maintains contact after purchase.

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The message responds to what happens in the store.

An abandoned cart, a pending order, or a completed purchase require different contacts. The platform uses these events to trigger automations configured by the company, with customer and order context.

Understand how it works

From purchase intent to after-sales.

The store determines when to make contact. Automations act on the events available in the integration, without requiring a manual trigger for each order.

  1. 01 / CART

    Recover the interrupted purchase.

    A reminder can bring the customer back to the checkout.

  2. 02 / PAYMENT

    Remind the pending order.

    Send instructions or payment link when available.

  3. 03 / ORDER

    Report each step.

    Confirmation, shipping and tracking follow the progress of the purchase.

  4. 04 / RETURN

    Stay in touch.

    Post-purchase campaigns and actions help reactivate customers.

See the flows on the product website

Recover sales while intent still exists.

With the cart connected, the store can set up a reminder after abandonment. The message provides a direct path to resume the purchase, without relying on someone to monitor each cart.

  • Sent after the interval set by the store
  • Message with customer data and return link when available
  • Tracking of shipments and recorded payments
CART RECOVERY01 / SALES
ONE EVENT, ONE ACTIONThe cart doesn't have to end in silence.
EVENTPurchase interruptedThe store sends the abandonment signal.
CONTACTReminder on WhatsAppThe customer is redirected back to the checkout.
VALUE FOR THE STOREAn opportunity to close the sale.
Delivery depends on integration, active automation, and available data; it does not represent a real screen.
COMMUNICATION THROUGHOUT THE ORDER02 / RELATIONSHIP
BEYOND RECOVERYThe customer knows what happens after payment.
01
Payment confirmedA message reduces uncertainty after purchase.
02
Order sentUpdate and tracking when provided by the store.
03
Next contactPost-purchase and campaigns for customer base segments.
Automations inform. The Inbox reserves space for the team to respond.
Available events and messages vary depending on the integration and configuration.

The sale ends. The relationship with the customer continues.

Shipping confirmations and notices keep the buyer informed. Afterwards, the store can create campaigns for segments of its customer base and handle responses received through the Inbox, with the conversation history.

Explore use in e-commerce

Connect your store's events to WhatsApp.

WPP Marketing provides integrations for e-commerce platforms and API pathways for proprietary systems. The store connects the data, configures the contact moments, and selects the WhatsApp modality appropriate for the operation. Features and availability must be confirmed on the product website.

See available integrations

See how WPP Marketing adapts to your store.

Explore the automations, available integrations, and ways to get started directly on the platform website.

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