iN2 TECHNOLOGY

Engineering that turns needs into platforms.

Commercial experience, software and integrations connect the company's needs to its operations. Automation and artificial intelligence are applied where they make work simpler and more useful.

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The company's process guides the software.

A platform needs to complete a whole job: receive information, apply rules, execute actions, and allow the company to track what happened.

PLATFORM ENGINEERINGFROM NEED TO OPERATION
UNDERSTAND

Business need

The problem, the people involved, and the outcome they seek to achieve.

STRUCTURE

Data and rules

Information and conditions that give meaning to every action on the platform.

EXECUTE

Connected resources

Interfaces, automations and integrations that support everyday use.

IN PRACTICE

At Smartbis, a sale feeds benefit and communication rules. At Whatsplaid, company information and connected resources support responses and actions during the conversation.

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Connections that make data useful.

Value appears when systems can share the necessary context to act. Integrations, APIs and webhooks bring events and information into platforms.

ORIGINS AND DESTINATIONSE-commerceCommunication channelsCRM and data sourcesCompany systems
INTEGRATIONS · APIs · WEBHOOKS

Events and information connected to each platform's features.

APPLICATIONSAutomate messagesConsult informationRegister opportunitiesTrack results
IN PRACTICE

WPP Marketing uses cart, payment and order events to trigger messages. Whatsplaid queries catalogs and orders when the e‑commerce is connected. Available connections vary by platform.

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Development continues after launch.

New needs, changes in connected services and the use of platforms guide corrections, adaptations and new features.

01 / ADAPTATION

Monitor connected systems.

Preserve the operation of connections as external channels and platforms change.

02 / IMPROVEMENT

Improve everyday operations.

Review flows, correct issues, and make features clearer for users.

03 / EXPANSION

Incorporate relevant capabilities.

Develop features that address needs shared by companies.

A product direction. A commitment to use.

iN2 develops platforms with its own direction and a long-term horizon. Commercial experience helps identify needs; engineering transforms those needs into features that can serve many companies.

  1. 01

    Identify a relevant need.

    Understand the process and the impact the platform can produce.

  2. 02

    Build and connect resources.

    Organize data, rules, interfaces, and integrations to deliver the planned work.

  3. 03

    Review and evolve the experience.

    Improve the product based on usage and operational changes.

See this technology in operation.

Discover the platforms developed by iN2 and the role each one performs.

Explore the platforms