To learn how to use paid traffic to advertise the loyalty program and achieve good results, read this article to the end. Here, you will learn to observe some things that can only be learned over time. Take this article as an opportunity to shortcut your path.
What is paid traffic?
It involves investing in online ads to attract the public to your business, either to sell more or to strengthen your brand's presence everywhere. The most used platform to do this is Google Ads, but there are also other smaller ones.
To do this type of marketing, a specialized team is not necessary and probably wouldn't help much. This is because there are no techniques that guarantee conversion. A marketing team will only be necessary if the company cannot handle this process due to its size and needs.
How it works
It is necessary to choose a payment method. There are two forms: (1) pay for each click received, called CPC, or (2) pay for the number of times your ad appears to the public, called CPM. The first method is recommended if you want to increase page traffic. The second method is more suitable for those who want to increase their online presence.
After making your choice, it's important to clearly understand who your target audience is to proceed. Besides choosing interests, location, and these characteristics, it's crucial to clearly define the negative keywords. Negative keywords are those you don't want associated with your business. For example, if you only offer private services, it's important to set the words "plan" and "free" as negatives.
The most frustrating part of paid traffic is the number of attempts required to correctly reach the right audience. As if that wasn't enough, a lot of time and potentially a lot of money can be spent for few results. This form of marketing isn't learned with a single technique; it is learned by doing, experimenting, testing. However, you can learn how to make this a little easier. Here's how:
How to achieve results
Paid traffic doesn't eliminate the need for other marketing strategies; on the contrary, this need increases. Imagine investing time and money in paid traffic only for the audience to give up when contacting the company because of poor communication... You don't want that to happen. Therefore, your marketing should be as good as it has ever been.
A mistake many professionals make is not making it clear what the marketing objective is to the public. The person who sees your marketing needs to know if they should like, comment, make contact, enter the website link, buy... This should be evident so that no doubt remains, and the response is automatic.
Studying SEO is very important for Google to understand that your content is relevant and to know who to present it to. If your SEO isn't adequate, Google might ignore your work because it doesn't think it's good or doesn't know who to show it to. Besides SEO, it's necessary to research what the most searched terms are in your field by observing successful people on their social networks and comparing what has more success over time.