Market research aims to understand consumer behavior to efficiently plan sales. By gathering information about the target market, you can discover where, how, and why consumers make purchases.
Moreover, with market research, it is possible to identify the main current trends, the size of the market, and how your competitors act. This way, you can stay ahead in the business.
Primary research
This research refers to direct consumer studies, through surveys or interviews. It is useful for creating a more assertive persona and target audience.
Secondary research
Obtain information from external sources with this method. Some platforms, such as public sources, provide data, reports, and statistics related to your market.
Finding a direction
First, identify who my consumers are. Define their age, location, and preferences. You need this to have a basic idea of which direction to take and where to start your search.
After this initial selection, it's time to conduct testing to narrow your choices. For this, reach your target audience through available contact channels, whether social media or phone.
Take the opportunity to test your offers, conduct surveys, interviews, and analyze purchasing behavior. Most importantly, identify the needs you can fulfill.
Research the main competitors to improve and keep up with the changes in your field. Note all the opportunities, weaknesses, and threats of each competing company. With this information, define your differentiator and how you will carry out marketing.
Finally, conclude and create the next steps. This way, your company will be able to conduct a satisfaction survey that truly provides good results.