The Christmas season is a feast for sellers. People are less resistant to making purchases. Because financial spending takes on a greater emotional value.
However, at the same time that people are thinking about buying, competitors have everything prepared to start sales. Because the consumer has their own timing, it's important to know the right moment to give the start.
Where to start?
Know the right time! Don't wait for competitors to start for you to copy. Start a little earlier to familiarize customers with this novelty. That way, they will remember your product when it's time to buy.
Research how your niche was represented last year by similar companies at this time. In this way, evaluate the results and learn from others' mistakes. Copy what is good, but don't forget to give it the "face of your company".
Have your target audience well defined to be assertive in marketing, and study them deeply to understand the mental triggers you can use. Additionally, keep in mind the "magic of Christmas," because you can only give consumers what you have.
Putting it into practice
Especially on these dates, it's important to provide an experience for the consumer. Remember that Christmas is not just a sales opportunity, it is meaningful to your customers, and this should be valued. Therefore, be creative, fun, and moving!
Spread your idea. Use posters, social networks, hold a raffle or something that makes your company stand out. The ideal is for consumers to believe that if they go to your company, they will have some kind of advantage.
Promotion becomes even more interesting when the company shows it cares about the purpose of Christmas. Thus, the company builds a captivating personality. It's possible to think of some internal action that the company can do as a voluntary act.