The experience that the customer has with your business can determine whether they will return and recommend you, so take advantage of Easter to achieve this. However, be careful not to do the same as everyone else. Don't be just another business that gave out coupons or decorated the shop window. Use this occasion to stand out!
Before you start, you need to…
Plan early to really do something special! Besides being able to organize better, you can start your marketing sooner and reach more people. Use the extra time to research how similar businesses handled it and how yours can do something different. Remember the employees and collaborators. These strategies should impact them as well.
Define what the objective of this action is: to draw attention to the company, to move your customers, to attract new customers, or to retain existing ones. Each objective is different, and the way you act could bring you closer to or farther from it. The more clearly this is defined, the more confident you will be in taking the necessary steps.
Focusing on what matters
Easter is directly linked to family and hope. Therefore, think about how your company can help a family and bring hope to customers. It's very important that the company's values are clear in everything it promotes; talk less about bunnies and more about the values.
The Easter atmosphere should fit within what your company already is. It's this conduct that will differentiate it from other companies. When someone contacts your company, they need to understand the value the company has, the benefits they and their family will have, and how it can change their life.
Easter, the strategies, and the promotions will just be a way to entice someone to really look at the company. It's like an attention-grabbing outfit when what really matters is the person inside. Therefore, entice the public by moving them and delivering something of value.
Promoting Easter experiences
The experience happens through sight, touch, hearing, smell, taste. Discover how you can use each sense to provoke emotions in your customer. That's experience! A different package, a fragrance, a note, a tea, music… If all senses are used harmoniously, your customer will have a good experience.
When we talk about Easter experience, it's not something extravagant, but something that carries the essence of Easter along with the company’s values. The role of this action is to captivate the audience, to make them leave better than they came in. How can you do this?