Entrepreneurship is not for everyone, which is why many give up. Being an entrepreneur is demanding and requires a lot from those who choose this path. It offers no stability or any guarantee of success and profit.
Contrary to what many think, an entrepreneur is not the bossy person who makes a lot of money while employees remain poor. They are not the exploiter who lives in a luxurious house while the company is run by others. No.
The entrepreneur faces the greatest risks. They don't receive paid vacations or a thirteenth salary. Most of the money earned must be directed and reinvested in the company. Many started from scratch and it takes years to achieve what they dreamed about overnight.
Entrepreneur Profile
An optimistic entrepreneur. They need to believe in their goals and potential without losing touch with reality. Many are dreamers instead of optimists and end up believing they can achieve something great with little effort. The optimist sees reality when thinking about their objectives.
To value their skills and uphold their convictions, an entrepreneur needs self-confidence. Without it, they give up at the first real difficulty, coming to believe their dream is neither important nor good.
It takes a lot of risk-taking to succeed, which is why courage is essential. Those who want a lot must risk a lot. In entrepreneurship, security can be the enemy of freedom. Entrepreneurs usually choose freedom.
An entrepreneur is persistent and knows well where they want to go. They may change the path but never the destination. Amid the failures that will naturally arise, it is important to keep walking with head held high and not stop.
Attitudes an Entrepreneur Needs to Have
A good entrepreneur has the sensitivity to identify opportunities. Instead of focusing on crises, they identify problems and develop solutions. What seems like a pitfall to many is a sea of learning for entrepreneurs. Of course, don't romanticize it; the process of change and evolution is arduous but never wasted.
Investing money and time is essential. That's why an entrepreneur prepares well financially before starting their business. Usually, they bring years of investment with them. This may require leaving the comfort zone completely to commit to the new project. By doing so, it shows that wishing and dreaming are not enough; actions are needed to realize them.
How to Start Entrepreneurship?
Get out of your comfort zone! Believe that your dreams are more than idealizations, but don't lose touch with reality. Your business needs to have a sense that is special, as it will be a real reason not to give up when failures occur.
Remember that opportunities walk hand in hand with needs. Needs are reasons to open a business or create a new product. For this to happen, an entrepreneur needs a lot of planning and also the independence to learn what is necessary.
Besides creating, planning, and executing, it's important to know how your product will appear on the market. To do this, it's necessary to define the target audience and value to start the marketing process, which should respect the profile of the audience to win them over.