Selling is always a challenge and retaining the customer is even harder! You want the customer to buy, to be interested in your product, but they want more than just your product. You studied and specialized to make the best possible product, but how do you convince the customer that your product is necessary?
Communication and relationship
For many entrepreneurs, these are the biggest challenges! Most customers are not objective; they get into topics unrelated to the sale and demand the seller's time. Those who are not inclined to face-to-face marketing suffer a lot from this.
Pre-sale marketing is the beginning of the relationship, and we know that the first impression is the lasting one. The first thing to do is to become familiar to the customer. Therefore, keep the brand and product highly visible. Familiarity is the start of trust. Likely, you won't sell right when the customer sees it; they will need to see it more times and think about the product.
Therefore, it is essential to make the customer understand why this product is necessary for them. Create a need and then offer the solution. Do not forget emotional aspects like self-esteem, happiness, tranquility, family, and friendships. Try to understand the needs of your target audience.
For effective communication, it is essential to relay the message using the language of the target audience. How do the people you want to reach talk in daily life? That’s how you need to speak with them. Use simple words and short messages. Do not try to appear super intelligent and professional by using difficult and uncommon language. If the audience doesn't understand you, they won't buy.
In the sale, follow the same path as the pre-sale, but adapt it for a closer and more personal relationship. It is at this moment that the trust, previously initiated, will gain a solid foundation. Try to get to know the customer and understand their needs to tailor the sale to them. Show interest, and don't be in a hurry to sell.
Feeling comfortable and good when speaking or accessing the product is essential. Emotions determine whether a product will be bought or not. Therefore, ensure a good customer experience.
Don't ignore the post-sale!
It is important that the customer believes they benefited from buying your product. They need to see your product as if it were a gift, something special that makes them feel good. But it's not the product that will do this; it's the relationship. When selling, offer a benefit, something just for them, and show that you care about their satisfaction.
What many sellers neglect is post-sale communication. It is the biggest factor in loyalty, after the quality of service, of course. The customer wants to feel important and valued; therefore, offering some discounts, bonuses, coupons, and messages for commemorative dates is quite important. Think: what can you offer them beyond your product? This matters a lot!
Never forget these 3 words when selling: trust, well-being, and emotions. Offering these to customers greatly increases the chances of success!