Large companies are not just large because of the quality of their products or services. Certainly, selling requires more than that for customers to trust, buy, and become loyal.
Some customers not only buy but also recommend and take pride in purchasing from certain companies. If you want this to happen in your business, pay attention to these 4 points.
Present indirect benefits
The biggest mistake some companies make is simply presenting the product. Yes! You need to present more than the product. The customer will buy when they understand the experience that your product or service will offer.
Take beer advertisements as an example. They do not just show beer; they show people having fun, relaxing, and having good experiences in groups. Thus, they are not selling the beer, but these sensations that come through the beer.
What does your product or service have to offer beyond itself? The public should see and desire the indirect benefits. In this way, sensations and desires are directly related, and the chances of selling and retaining increase.
Focus on the customer's well-being
Why do you sell? Many might answer that they sell to make money or because they believe in their business potential. However, more than that is needed to sell.
The customer is not interested in your profit, nor in defending your business. What they want is to benefit from what you have to offer. Therefore, your main sales key should be focusing on the customer's well-being.
It is important to keep in mind how your product or service will be useful, necessary, and special to the customer. Once you've defined that, include these benefits in your marketing and personal communication.
When customers think of products or services from large companies, they create an emotional bond with the brand. Because, somehow, they feel taken care of by it.
Bet on differentiation
Large companies make it clear what makes them special. They do this, especially using the Slogan. It's important to create something that makes the customer remember the company, something that distinguishes it from all the others.
This “something” can be a value or a cause, for example. It is important that the consumer is impacted by something that is above the product or service.
For example: Tim uses the slogan “Without borders.” In this way, it expresses a value of freedom. Freedom is a common desire of every human, and this company managed to incorporate it into its service.
Keep the brand always visible
They wisely say that who is not seen is not remembered. This applies a lot to large companies! They do everything possible to always appear, from loyalty programs to sponsorships.
Be present where your target audience is. After all, the public needs to get familiar with the company's “face” to trust it and make purchases. This is the beginning of a relationship with the customer.
The focus of large companies
Large companies always strive to update how they interact with customers, creating better experiences and memories. In this way, they keep the emotional bond active.
Problem-solving makes all the difference in a company. Misfortunes happen, and the customer can accept that. However, they will not accept negligence from the company. Speed and efficiency will make the customer trust that the next purchase will be successful.
There is no customer loyalty without trust. Therefore, the bond with the customer must be constant, and the relationship pleasant. Businesses are made of people for people, so humanization makes all the difference.