Many people devise various strategies as a differential with the aim of retaining, forgetting that doing the basics with excellence is better than having many tricks up your sleeve. In addition, they are mistaken in thinking that the issue is just execution. It's not just about executing, what makes your activity special is how you do it, with what vision and purpose it happens within your company. See examples below:
The sales atmosphere
Offering benefits and advantages certainly attracts more people and will build a more lasting relationship. However, when the seller acts thinking about money, when he sees a dollar sign instead of the customer's needs, the treatment becomes frivolous, without real connections.
Most customers notice when the seller is more interested in selling than in solving their problem. This makes the customer suspect the seller’s intentions and not hesitate to ask for more and more discounts to "win" this dispute by having the upper hand. The sales atmosphere makes all the difference!
Another big mistake of the seller is to rush the customer into making a purchase. The seller might succeed in selling, but the customer will never return because no one likes to feel pressured. They may even claim that they were poorly attended to, and they actually were. Thus, never rush to sell something, even if there are reasons for it. The customer needs to feel that their time was respected and that they made the purchase exactly as they wanted.
The best way to make the customer trust the seller is to make it clear that providing a good purchase experience is your main intention. Receive all their feedback with pleasure, especially the negative ones, as they will help you grow more. When you become receptive to the customer, they also become receptive to you. It is this attitude that inspires mutual trust and builds a strong bond between both.
If your establishment has news, such as new products or services, offer it to the customer and explain the uniqueness of each. For example, if you have a restaurant and there’s a new dish on the menu, offer it to the customer and explain what this dish is when handing over the menu. The vast majority of customers receive this attitude positively and tend to show interest in the product/service.
Who is your customer?
Your customer is a person who has problems that need solving, who has dreams they want to achieve, who wants to experience good experiences. This is your customer, and your role is to make it happen. Do not see your customer as someone who will bring you money or as someone who will make you more tired, this will create a horrible atmosphere between you and drive them away. When the seller is able to create an atmosphere of altruism and cordiality, they achieve their true differential.