Mother's Day is a date that rains promotions! Of course, you should take advantage of it, especially in your loyalty program. However, be very careful not to be just another one. Here are smart strategies you can use on this date to stand out.
Double points
At this time, your loyalty program can offer double points for certain products or brands. It is very important that the deadline is clear to the public, as they need to know on which dates this advantage will be available to create a scarcity trigger. Double points will direct your customer's attention directly to the loyalty program.
Exclusive promotions
Announcing exclusive offers and promotions to loyal customers certainly attracts more people to your loyalty program! In addition, those who are loyal will feel even more special for participating in something truly advantageous. Promotions should be announced as if they were a gift to the customer.
Special gift
Nothing wins over a customer more than being gifted with something tangible. Sending a gift that can serve as a present for their mother can be a great idea. Think of something they can enjoy together and that has a special meaning, if necessary, write a card. This strategy, besides making your customer happy, will make their mother remember the company fondly and increase the chances of attracting a new customer.
Personalized sale
Studying personalities can be very useful to promote a more assertive sale to the customer. Many people arrive at a place without knowing what to offer as a gift to their mother. Therefore, free consulting can be a great idea, as it will make the customer trust your business more. Online, this can also happen with a small test or simply guidance, for example: "gifts for cook moms," "gifts for vain moms," or "gifts for fun moms."