Before defining the appropriate social network, you need to thoroughly assess who your target audience is. After that, it makes sense to read this article and practice the strategies.
The social network is one of the paths you take to reach the right people. Thus, if you are on the wrong platform for your profile, you won't get the results you want. Therefore, understand the profile of each social network.
The social profile
You must have more than one social network, right? But I'm sure you spend more time on one than the others. This happens because your personal profile fits better with it.
Your client may have several social networks, but their profile prefers one of them. So, it's important to focus more on this specific one. See how the general profile of each network is:
This network is most sought after by young people, generally under 34. It is focused on leisure and evoking emotions such as well-being, fun, and closeness.
Therefore, your business will be more successful if you focus on humor and brand humanization. Provoking interaction between the public and the brand is also essential for success on Instagram.
It is still accessed more than Instagram. Currently, it is more used by adults and people who value content with more text. On this network, the content should be more informative.
The purpose of LinkedIn is to do Networking by connecting professionals. Therefore, this social network is more formal than the others, limiting itself to professional content.
In this case, everyday opinions or personal matters are not welcome there. Even humor should be moderated, as the audience is more serious and objective.
Brazil is one of the 5 countries that use this social network the most. The objective of Twitter is to offer quick interaction, usually among young people, to gain feedback and ideas.
The audience wants interaction, so companies that have Twitter create content where public participation is essential. Here, the sense of belonging is very important.
Also, see “Understand what Branding is and how to implement it”