With the growing demand for effective and instant communication in the business world, WhatsApp has become a vital tool for many companies. However, it is important to distinguish between official WhatsApp and unofficial WhatsApp, especially when it comes to integration with enterprise management systems, as done by SmartBis. In this article, we will explore the differences between these two options and highlight the pros and cons of each.
Unofficial WhatsApp: The unofficial version may be a tempting option for some companies due to its flexibility and zero cost. However, there are several important considerations to be made:
- QR Code Reading and Constant Connection: To use the unofficial version, it is necessary to keep a smartphone connected to the internet and perform a QR Code reading, which can be laborious and inconvenient.
- Security and Privacy Risks: There is a high risk when sending various messages to numbers without consent, which can result in legal issues and damage to the company's reputation.
- Lack of Credibility: An unofficial WhatsApp account does not have the WhatsApp verification badge, which can affect the credibility and trust of customers in the company.
- Unstable Connection: The connection with unofficial WhatsApp can be unstable, subject to interruptions during routine app updates.
- Compatibility with SMARTBIS: Despite the limitations, it is possible to integrate the unofficial version with SMARTBIS, which can be useful in certain scenarios.
Official WhatsApp: On the other hand, the official version of WhatsApp offers a series of benefits that make it more suitable for business use:
- Ease of Use: It is not necessary to perform a QR Code reading or keep a smartphone connected to the internet to use the official WhatsApp API.
- Greater Credibility: Official accounts have a verification badge, which increases the company's credibility in the eyes of customers.
- Stable Connection: The official API offers a stable and reliable connection, without interruptions during routine updates.
- Security and Privacy: The official WhatsApp API follows the security and privacy standards established by the company, ensuring the protection of customer data.
- Compatibility with SMARTBIS: Although it requires financial investment, integration with SMARTBIS is easier and safer with the official WhatsApp API.
Misconception about the Cost of the Official API: There is a common misconception that the official WhatsApp API is expensive, but in fact, the price is calculated per conversation, not per separate message. The goal of WhatsApp is not to spam but to create a conversation with the interested lead or customer. Therefore, the cost of the official API can be more affordable than imagined, especially when considering the benefits of effective and reliable communication with customers.
Conclusion: When choosing between the official and unofficial versions for integration with SmartBis, it is important to consider the specific requirements of your company, as well as the risks and benefits associated with each option. While unofficial WhatsApp may offer flexibility and zero cost, the official version offers greater credibility, security, and stability, making it a more suitable choice for companies seeking effective and reliable communication with their customers.