The crisis is a moment of internal growth, where the company strengthens and nurtures itself to bear fruit in the future. This means it is time to water and plant, not to harvest, although some people think that success only happens at the time of harvest. This is a limited view of success, a view that understands success as an elevator, not as a staircase.
If success for you is based only on making a profit, this is the path that will lead you to fall, but if success is based on a chain of values, purposes, and delivery, then you can always be successful. Now, if you still want this success to give you financial returns, it is important to understand how your company can strengthen itself to bear fruit at the right time.
Maintain a Focused Mindset
Being resilient is maintaining focus amidst chaos and suffering. I imagine that for you, it is not just about financial gain but about supporting your family, your employees, and the well-being of the people you love, as well as being a source of personal pride or shame. There are many things at stake that can scare you, but this fear should trigger improvement, not paralyze you. It is essential to maintain a positive and resilient attitude. The crisis brings challenges, but it can also create opportunities to innovate and adapt, after all, nothing teaches more than struggles.
Identify Opportunities
Entrepreneurship is offering something that solves other people's problems, a crisis is when people have the most problems to be solved! Analyze the changes the crisis has brought to the market and identify niches or sectors that are growing or adapting well. Talk to your audience about the current situation and discover what pains need solutions and see how you can collaborate with them.
Be Flexible and Adaptable
Don't be that stubborn entrepreneur who insists on making mistakes, be willing to adjust your business plan. Look for ways to make your processes efficient with lower costs and seek innovations that can improve your company's performance, use the platforms at your disposal. Engage with other professionals, talk about business, participate in groups to stay updated on the market and explore new possibilities.
Strengthen Customer Relationships
This is of utmost importance for the future of the company to maintain a good relationship with customers, even if not making direct sales. Remember that every crisis has an expiration date, new companies are being built, new products developed, and keeping customers in contact will make them remember your company when they are in a position to buy again.
Develop Your Skills
Use the time during the crisis to learn new things and enhance your skills. This can make you more valuable in the job market or in business in the future. Look for skills that will be your differential in the future, which will reduce competitive risk.
Maintain Financial Control
Do not use the crisis as an excuse to justify your financial disorganization, carefully manage your finances, and stay updated on your financial situation. When there is a crisis, people can lose control, rationally and clearly, seek to solve this problem by facing all debts, mistakes, and challenges head-on.