Holidays can be a great opportunity for profit! However, for some entrepreneurs, holidays are seen as detrimental. You can act like the first example, see how:
Planning Ahead
It is crucial for the company to have a well-designed calendar for the year to be able to prepare in advance for the holidays. In addition to this knowledge, it is important to research what your competitors have done to get ideas and win over the public.
For some companies, working on holidays requires special compensation for employees, so many choose to close instead of selling. In this case, the company can consider granting some time off to employees in an organized manner on days with less demand to be able to pay for holiday hours. If necessary, be prepared to increase the team with temporary hires.
With the team's organization defined, it is time to prepare sales strategies. It is necessary to first organize the objective and how these offers will be presented to the public, check if the team is trained, and how the stock should be managed on holiday days.
Intelligence
Some dates are more attractive than others depending on the business sector. Therefore, focusing on the appropriate holidays will make a difference in the company's finances. In this way, promotional campaigns will be aligned with the company's profile and will eventually strengthen it.
Marketing strategies should also be planned early so you can choose the best period to start and reach the public in both quantity and quality. This should be done on social networks, local media, and displays.
Your company can also partner with loyalty program partners to create a group promotion and reach a much larger and diverse audience. However, do not forget that the values of this promotion should be aligned with the values of the participating companies.
Also read “5 tips to create good promotions“