The holiday is approaching and you still haven't planned a promotion? Then, sit down to read this article that will help you a lot! In Brazil, there are so many holidays that entrepreneurs get lost and don't even have the creativity to deal with all of them in a creative and practical way. See how you can plan once and for all and never have to go through the stress of starting from scratch.
Wildcard box for promotion
Have on hand some decorations that will work for any holiday! This way you can create an atmosphere without having to incur many additional expenses, and everything will depend on how the decoration is done. Take these lists as examples for physical and virtual businesses:
Wildcard list for physical location
- Balloons in white, silver, black, and gold (for all occasions)
- Letters in neutral or plain colors (to write whatever you need)
- Cushions (to make the place more cozy)
- Hearts (works for Valentine's Day, Mother's Day, Father's Day, Christmas…)
- Fake gift boxes (mainly red)
- Washable paint (for decorating walls, glass, and whatever else needed)
- Phrases about self-care, affection, and joy
List for virtual business
- Special template for celebratory posts (maintaining the company's standard)
- Advertisement for cashback or flash points
- Editable announcement of prize, raffle, or freebie
- Cards to send with purchases (wishing a special holiday…)
- Ready-made videos to post on social media.
Adding some details, you will already have a good promotion with minimal necessary expenses! Moreover, study decorations and see how you can be creative on each date. Assign someone from your team to be responsible for the holidays.
Take advantage of cashback
Take advantage of special dates to announce your cashback to a larger audience. Offer more attractive and meaningful deals so people are interested in buying, thus getting to know your business and becoming loyal. This can be your differentiator, and announcing it clearly will attract customers who want to become loyal.
Select an attractive item
For every special date, focus on selecting an attractive item or service to be the flagship of your promotion. Some people may not buy it, but they will perceive the company as an advantageous place to shop, will feel the desire to enter, and make other purchases. Therefore, this item must be really good!
Special reception
Nothing like a warm welcome! On your site, it can be a welcome Pop-Up with a coupon, and in your physical location, it can be tea, chocolate, music, a gift, champagne… The reception influences the client's mood, and the mood directly influences the purchase they will make, after all, the purchase is also emotional! Therefore, be sure to pay close attention to the first impression you are giving when someone contacts your company.