YouTube is a platform that is both loved and feared. Many professionals venture into various social networks but take time to create an account on YouTube and use it as a powerful marketing tool. One of the barriers can be the expectations created regarding the perfect video format. Discover new video marketing models here!
Indirect Marketing
This is when you make videos discussing a related topic and talk about the loyalty program. It usually happens with YouTubers who have a good number of followers. The YouTuber may make a video on the beach, explaining how they bought sunscreen through their loyalty program, for example.
Explainer Video with Drawings
This method is the most comfortable for many companies since no face needs to appear. Thus, those who are shy about appearing in public will not worry. This video should be well animated and dynamic to capture the public's interest. It works very well when it has a touch of humor.
The Company's Face on YouTube
A person who works at the company can represent it by announcing promotions, presenting products, and interacting with the public. This way, the public can create an emotional bond with the company, and it will certainly be closer and more loyal. If it's a leader, it's better, although anyone can play this role.
Testimonials
Users of your loyalty program can provide testimonials about their experience and the benefits they obtained. This way, viewers will imagine themselves using your program, and the temptation to participate in it intensifies. Remember that nothing sells more than a good recommendation!
Focus on Products
This video model presents the product being used but does not show the person's face. For example: A shoe store films a person's feet walking down stairs or running. In the loyalty program, it can involve opening the App or a person's hands exchanging a voucher for a product, among other things.