How to Create a Good Email Marketing

December 25, 2024
Email marketing remains one of the most effective strategies for reaching customers, increasing sales, and strengthening your brand's presence, whether in e-commerce or a physical store. With Smartbis's email marketing tool, you can create professional and personalized campaigns, leveraging features that facilitate your management and enhance your results.

In this article, you will learn: How to create a good email marketing, ideal dates to send, how many emails to send per month, and which customers to send to. In addition, we will show you how Smartbis can be your ally in this journey.

1. How to Create a Good Email Marketing

Creating an efficient email marketing requires planning and attention to details. Here are the essential steps:

  • Focus on the Subject Line: Choose a short and catchy phrase that piques curiosity. For example: “Discover exclusive news for your store!”
  • Invest in Responsive Design: Ensure the layout works well on both mobiles and computers. Use quality images and well-organized text.
  • Personalize the Messages: Include the customer's name at the beginning and send relevant content to their interests.
  • Be Clear and Objective: Present the benefits directly.
  • Include a Call to Action (CTA): Phrases like “Buy now”, “Try for free” or “Learn more” should be visible and inviting.
  • Measure Results: Use metrics such as open rate and clicks to adjust your strategies.

With the intuitive editor from Smartbis, you can create personalized emails easily, using ready-made and adaptable templates for any device. It is necessary to ensure that your email is simple and attractive at the same time, this will increase the chances that the lead or customer will read it to the end.

2. Ideal Dates to Send

The success of email marketing depends on sending it at the right time. Consider:

  • Best Days: Tuesday, Wednesday, and Thursday have higher open rates.
  • Strategic Hours: Send between 10am and 12pm (morning) or 3pm and 5pm (afternoon) when people are more receptive.
  • Seasonal Dates: Take advantage of periods like Black Friday, Christmas, and Valentine's Day for themed campaigns.

The automation tool from Smartbis allows you to schedule sends for the best days and times based on your audience's habits. Being concerned with sending these seasonal emails in advance is also a good strategy, sending more than one so the audience gets familiar with the novelty.

3. How Many Emails to Send per Month?

The frequency of sending should balance presence and relevance without overwhelming the client:

  • Promotional Emails: 1 to 2 emails weekly to promote offers and news.
  • Educational Content: 1 to 2 emails monthly with tips or useful information for customers.
  • Segmentation: Adjust the frequency according to the client's stage in the buying journey.

With Smartbis's advanced segmentation, you can create different email cadences for specific audiences, ensuring more relevance. It is very important to be careful not to schedule too many emails in a short period, as this will certainly repel the client.

4. Which Customers to Send?

The secret of effective email marketing is to speak with the right people:

  • Current Customers: Send news, exclusive offers, and reminders to repurchase.
  • Qualified Leads: Attract potential clients with emails that demonstrate the value of your product or service.
  • Smart Segmentation: Base it on purchase history, interests, or previous interactions to customize messages.

Smartbis allows you to automatically segment your contacts based on behavior, interests, and demographic data. Statistics have shown that the best way to get results with email marketing is through smart segmentation. In addition, remember that sending spam is a fatal mistake to gaining new clients, as it increases brand rejection.

Why Use Smartbis's Email Marketing Tool?

Smartbis offers complete solutions to facilitate and enhance your email marketing campaigns. Here are some highlights:

  1. Simple and Intuitive Editor: Create emails quickly and professionally, even without technical experience.
  2. Advanced Segmentation: Reach the right audience with personalized messages.
  3. Detailed Reports: Track campaign performance with clear and easy-to-interpret metrics.
  4. Email Automation: Schedule campaigns for specific dates or based on customer behavior.
  5. E-commerce Integration: Synchronize your online store to send automatic product recommendations and abandoned cart reminders.

Email marketing is a powerful tool for engaging customers and increasing sales, both in e-commerce and physical stores. With Smartbis, you have access to resources that make this strategy more practical, efficient, and personalized. Start today to transform your campaigns and achieve better results with Smartbis! Try it now for free and see how easy it is to boost your sales.



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