A discount strategy is great for attracting consumers, but it is not always efficient in attracting recurring customers. This happens because many people approach the company with an interest in spending less, not in getting to know the products/services.
Thus, instead of attracting new customers, the company attracts people who will not value your business. Reaching the right people with a promotion can be quite difficult. So, see how to do it.
Discount objective
The discount is a strategy to attract and retain customers. Besides this general objective, you can create them with secondary goals, such as selling more on a day of the week that has less demand, for example.
The discount should not come as a clearance sale, after all, this reduces profit and can harm the company's budget. The reason for applying this strategy must be very clear.
Step-by-step execution
After defining the objective, determine the day, duration, and profit percentage. Once you have structured the application of the discounts, start planning the promotion.
Know where your customers are and promote in the right place. If your customers are young, make use of social media, and if they are older you can use newspapers or leaflets. If you want to sell to the community, a sound car can provide adequate promotion.
If you are associated with a customer loyalty platform, you can identify the potential audience more easily. Thus, you will be able to carry out dissemination by email and SMS as well.
Benefits of applying discounts
The biggest benefit is customer loyalty. Thus, customers return excited to your business, believing they are benefiting. Furthermore, they are captivated by your brand.
If you take care to create a good strategy and don't rush thinking only about profit, you can boost your business. It's all a matter of planning!