Many stores and other businesses run Father's Day promotions, so how do you compete with all that? How do you create an ad that stands out from the rest? Keep reading to make the best ad you've ever made!
What the audience wants
Every customer needs to believe they are making a good deal. Therefore, it's very important to explain the advantages of making this purchase. Highlight the benefits!
Many customers care about Status, which means giving a gift that enhances them through its quality, brand, or utility. The gift giver also wants their gift to be special and distinguished.
Quality is essential to make the sale, especially for items like clothes or watches. Remember that no one wants to give a gift that will soon spoil.
The audience needs to feel positive emotions when they come into contact with the object or service. Therefore, the presentation needs to provide this. Show a video, tell a story, make the customer imagine the father receiving the gift.
How to define the ideal promotion
The first information you need to have is to know what the customer needs most at the moment. For example, if you have a clothing store, identify the most-purchased clothes at this time of year.
Feel the mood with which customers come to you. Notice that in the middle of the year, when people are more focused on working, the biggest demand is for practicality and rest. Thus, use this to your advantage.
Compare the current scenario to previous ones. Repeat what worked, seek to improve, and never make the same mistakes again. Always look for ways to improve.
Study what your competitors are doing or have done in previous years. In this way, you can create something that makes you stand out from other companies.
How to advertise for Father's Day
After defining how the promotion will take place, it's super important to think of a great marketing strategy. For this, use all the information you've gathered to your advantage.
The first thing to do is think about the mood you need to convey for your promotion and the feelings it will evoke in the audience. Think of the most present emotions on this date, such as:
- Love
- Gratitude
- Companionship
- Joy
- Lightness
Among these emotions, love and gratitude are the main ones. So, use in your advertisements how much this service or product will express all of this. Tell your audience why giving this to a father is a way to be grateful and love them.
It's also important to demonstrate the importance of seeing the father happy and, especially, how the gift you're offering will be important for this to happen. Thus, your customer will have emotional reasons to buy from you.
Place your ad in all possible places, be they virtual or face-to-face. In this way, customers won't forget the Father's Day promotion.
Additionally, it is important to create a special environment, so the location transmits a good impression to the customer and increases their desire to make a purchase. A card or a unique wrapping as a gift can be given to customers.
Expand your audience's reach even more by investing in a Loyalty System! In this way, even more people will see your promotion and have the opportunity to buy.
If you want to know more about creating promotions, visit this link!