Even lingerie stores can benefit from a loyalty program. Customer loyalty is essential for the company's prosperity and stability.
This Smartbis client customized their plan to meet the company's needs and efficiently target the audience. Thus, the store rewards recurring customers with Cashback.
The case of the Lingerie store Estilo Natural uses its loyalty program to value its customers. Comfort, sensuality, and confidence are highlighted by the following success story!
Customer relationship
Cashback is a policy to reward customers who have recurring purchases. In this way, the customer feels valued and tends to buy more frequently at the store.
Besides betting on cashback, the store maintains its identity even in its loyalty program. It keeps simplicity and comfort during and after the purchase.
How does it work?
Once the payment of the website order is approved, the customer will receive an SMS and email with a Voucher/Coupon containing a discount code. This discount can be used on the next order, made within up to 60 days.
Each code is personal and unique and will have the value of the cashback received on the previous order, equivalent to a percentage of the net order value. Thus, it does not include shipping costs.
Therefore, the cashback will be used at the cart checkout, which will display an identifier field to enter the code. This discount is not cumulative and can only be used on the next order.
Loyalty program options
Many people believe that a loyalty program is very complex. However, in this example of a success case, you can see how simplicity also generates profits.
The best way to select bonuses is by knowing your audience. If the audience likes simplicity and comfort, the loyalty program should follow this profile. Thus, you can subscribe to a plan that suits your company's style.