Taking care of a pet incurs daily costs, which is why having a loyalty program makes all the difference. Learn how your pet supply store can win even more customers!
Pet products require a different sales approach. After all, the real client is the pet! The owner is looking for the best for their pet.
Therefore, the loyalty program should provide the pet owner with this feeling of care and love. Information and new care possibilities make a difference for this audience. See how PetLove does this:
Loyalty Program
To start, PetLove offers its program as a subscription that guarantees permanent benefits. Among them, 10% discount across the store and 15% OFF on pet services such as boarding and daycare.
However, the loyalty program can still improve and become more attractive to the customer. Considering the interest in care that exists within this audience, the store prepared something extra.
Besides the discounts, the loyalty ensures exclusive chat with veterinarians for subscribers. Video courses are also available so that the customer can learn more about their pet and its needs.
The biggest differentiator of this program is the ability to schedule purchases and automate recurrence in its subscription club. This strategy encourages customer loyalty.
Marketing Strategy
The discounts start being announced right on the opening page. Thus, the interested customer is prompted to go to the program's page.
Upon entering the program's page, the customer progresses through the page and sees even more benefits. Additionally, they can visualize an estimate of how much they could save by participating.
How to Have All of This?
This experience of predicting savings, as well as the discounts, are made available by the loyalty platform Smartbis. Furthermore, other possibilities for benefits and advantages are offered in this link.