Most advantage clubs today face 3 problems: lack of partners, poor communication with customers, and the absence of good marketing. Finding a good advantage club to write this article was challenging. Therefore, if you have or want to build an advantage club, pay close attention to this example.
Many people who want to start an advantage club begin from scratch. They do not have a structured plan, do not have partners, and have not studied marketing. So, the first thing you need to do is study these points.
The Family Advantage Club has managed to present all the essential points to achieve success in this area. Its presentation conveys credibility and awakens the client's desire to participate.
Advantage club
This club offers exclusive benefits to any family wishing to participate. Its focus is on Brazilian cities with less than 150,000 inhabitants to provide access to essential basic services at lower prices.
Thus, its value is inclusion, allowing lower-income families to access these services. The company has a slogan that is "everyone for everyone," highlighting that profit is a consequence of this mutual support.
To participate, the family needs to pay a monthly fee of R$28.40. With this, they have access to various discounts in health, leisure, and education. This includes medical exams, language courses, hotels, and many others that you can see on the club's website.
The client receives a physical card that can be used to enjoy the benefits. In addition, the program does not have a waiting period, allowing the client to use all the benefits as soon as they receive the card.
This company invested a lot to secure various partners. After all, it is the partners that make the program attractive to the end client. See all the partners in this link.
Marketing and communication
To begin with, the site has a clean and simple appearance, making the content easy on the eyes. Additionally, the texts are short and the information is objective.
The person who created this site took care to build an intuitive flow that was attractive to the customer. This has immense value for marketing because it convinces the customer to stay interested in the content.
Besides this communication, the program provides a blog with topics of family interest for the audience. This way, it can add value and build a relationship with clients.
Strong marketing is carried out on Instagram, generating more valuable content and promoting the program. On this social network, they invested in humor. This choice was wise, as it is the main interest of those using this platform. Learn more about marketing on social networks at this link.