Resin is a material that can be used in the manufacture of many things. In this case, we present resin as a raw material for rings, necklaces, earrings, and decorative objects.
Products like these, made from various materials, form a large market. This means that competition is heavy and the company needs to stand out to boost its sales.
See how a company, which started in a homemade way, managed to secure a very important place in the market. Check out the Case of SOBRAL.
Loyalty club
The SOBRAL Club basically works with Vouchers and Cashback. Cashback is fixed at 10% of the purchase. Vouchers can be up to 50% of the purchase value, valid for 60 days after receipt.
Additionally, the customer earns a bonus of R$15.00 with Cashback when they respond to some of the surveys. Thus, the loyalty program also stimulates customer interaction.
Club marketing
The club invests in referrals! Therefore, it offers 15 reais for each referral, where both the customer and the friend benefit. However, there is a limitation to respect the company's budget, each customer can make 10 referrals.
Moreover, the loyalty club is made available through a link on the company's Instagram. This allows the interested public to learn about this possibility.