Every customer loves having access to a benefits card that guarantees discounts and various other advantages. An attraction of the card for the customer is the experience of having something concrete or physical, even if it's on the phone screen. Because, their loyalty gains an appearance, a color, and a profile, making it more real for the customer.
But that's not enough to sell benefits cards. Customers need to feel secure in trusting the company and truly believe they will be benefiting from something. Therefore, see how the company Coast Card built its loyalty program in a well-structured and solid way.
Who is Coast Card?
It is a discount club that provides customers with benefits through commercial partners. The customer is brought closer to these partners according to their desired category and location. Upon accessing them, customers receive exclusive discounts, point accumulation, and other advantages.
Loyalty program
The card allows customers to receive discounts when making purchases with partners. In addition, they receive exclusive advantages and benefits such as insurance plans and travel sweepstakes, among others. Customers also earn rewards when they refer the card to friends. If desired, they can become a distributor and gain even more benefits.
To participate in the program, customers need to pay a monthly fee that varies according to the plan they wish to subscribe to. Prices range from R$19.95 to R$49.95. A company can also subscribe to this program and benefit its employees; for companies, the plan rate should be arranged directly with the sales team.
Loyalty program marketing
The program website is very well-structured, with clear and straightforward language. The design colors resemble the card colors, which strengthens the company's visual identity and familiarizes the public with it.
They initiate communication with customers by informing them about the benefits they will have, both for the individual customer and for companies and resellers. Their communication is through bullet points, making the reading more fluid and light.
In their general presentation, the design is intuitive, containing testimonials, videos, and simple descriptions. Thus, the public is led to see what the plans are and has the opportunity to participate in this program.