There comes a time when your business seems stuck at the same average ticket, and you feel like you have done everything possible to increase it. However, know that there is always more you can do. Check out a simple and smart list of strategies.
Payment methods
Increase your customers' payment options. This way, they are encouraged to make larger purchases and will not hesitate to buy higher-value products. Some applicable methods include credit and debit cards, cash, installment plans, Pix, and bank slips. This allows the customer to choose the payment method that benefits them the most.
Post-sale contact
Never ignore post-sale! It is an essential part of customer loyalty. Through it, the customer can receive, among other things, personalized offers for products or services. This small action nurtures their desire to purchase and increases confidence in the company.
Products and services
Regarding products and services, there are two ways to go. The first is to invest in quality improvement, so the price will increase in line with your product's evolution, and your loyal audience will value the company even more. The second way is to increase the variety of products respecting your niche. Products or services that complement each other are the best choice. This will encourage your customer to buy everything they need from your store, making their shopping more practical and avoiding their search at a competitor's company.
Team
It is essential that the team is very well trained. An unprepared sales team represents the company negatively, driving away customers even if your products and services are excellent. Therefore, invest in supervision, meetings, motivation, and training. Additionally, a well-trained team knows how to persuade the customer, sells more, and increases the average ticket.